Cheerios Spoonfuls of Stories

The Cheerios® Spoonfuls of Stories® program in the news:

Join us as we celebrate the Cheerios Spoonfuls of Stories program's 10 Year Anniversary! Look for FREE books by award-winning authors inside specially marked boxes of Cheerios cereal.

Reading is a key building block for learning and life. That’s why we created the Cheerios Spoonfuls of Stories program to help get books into kids’ hands and encourage parents and kids to read together. Since 2002, Cheerios has given away over 60 million books in boxes and donated $3.8 million to First Book®, an award winning children’s literacy non-profit that provides the opportunity for children from low-income to own their first new books.

Cheerios, through its Spoonfuls of Stories program, is once again inviting families to start their day with part of a nutritious breakfast and a new book. As part of its ongoing commitment to nurturing the whole child and connecting families by fostering a shared love of reading, Cheerios will once again provide more than six million children’s books, written in both English and Spanish, free inside specially marked Cheerios boxes.Check out the featured titles below.

To celebrate the 10-year anniversary of its Spoonfuls of Stories program, Cheerios will hold “Breakfast & A Book” reading events to encourage parents to read with their children andto help support national literacy nonprofit, First Book.

Cheerios will hold “Breakfast & A Book” events featuring local special guest readers, including past Spoonfuls of Stories authors, in the following markets. Check back for more information as the events get closer.